Things are changing. By the year 2019, millennials or Gen Y are poised to overtake baby boomers as the largest generation and will influence substantial changes in the healthcare market. Patients young and old are now savvy and vocal consumers of their healthcare choices. They’re paying more out of pocket, so They’re expecting a higher level of service and technology-enabled conveniences. They’re jumping online to check reviews, scheduling appointments with providers who are the most accessible (bonus points for providers offering video visits) and using apps to comparison-shop prescription drug prices.
Why should medical practices pay attention to